There are few threads that mentioned about sales and we think it would be great if we can provide some tips on how to increase the number of sales on the site.
There is a very close relationship between how much a seller promote her Luulla store resulting in the number of sales that a store has. For example, if you choose to promote your Luulla store very much more than your alternate store, the sales volume for your Luulla store will definitely be higher. The conversion rate for the site is around 2.5-3% in average, which means that these promotion does lead to conversion. It is also very normal for sales to drop of for a few days and maybe sometimes one to two weeks and pick back up again later.
One of the best method to minimize sales drop off is to ensure that you have a steady flow of customer base that make purchases from you during different cycle of the month or year, and this will require some effort from the seller side on promoting your Luulla store. The community team also does matching between your items with new buyers, and most of the time, it lead to new customer visiting your store and making purchases from you in the future. The current ratio of new buyers vs returning is around 65% vs 35%. What this means is that each day, new visitors are visiting your store frequently.
The easiest and most efficient way for promoting your Luulla store is to put a permanent link of your store URL in few places such as your Facebook page, blog and Twitter account. Seller that does this normally have higher sales volume. You can also tweet about your items and use the PinIt button to start pinning your items to Pinterest. Cross pinning among sellers also result in high views and bringing more sales to your store. Posting your item to your facebook timeline also make a great impact.
There are also some other factors such as pricing, product title and description that have some impact on your sales volume. For pricing, as an example, if your store is providing hand lotion. Do a search on the term hand lotion on the site and compare the pricing of your item with other similar items that other sellers are providing. If there is a close alternative item as the one you are providing, ensure that the price difference is within 10-15%. There is a buying behavior among buyers which is when they found an item that wish to buy, the buyer will perform a search on the site and sometimes end up choosing the closes alternative that is priced slightly lower.
For product description, store banner and store description. Do ensure that there are no outbound link in these sections. Putting outbound links in these section will cause buyers to leave your store accidentally and end up not making any purchases from you.
Sales might also be seasonal depending on the items you sell and sometimes it will stop for days and maybe one to two weeks and then suddenly picked up in volume. Many Luulla buyers also tend to save your items as favorite and return to make purchases days or weeks after they have favorited an item.
In the coming few weeks, the site will be introducing a new feature to allow sellers understand better what are the trends and style that the buyers prefer. With these information, sellers will be able to better understand the style and choices of different buyers. We think that these information will definitely be useful for sellers when it comes to deciding which are the better items to list on the site.
Thank you so much for all the feedback, and happy weekend to everyone!