Long and complicated checkout experiences can be extremely frustrating for both the seller and customer. Have you ever piled a mountain high of items in your cart with real intention of getting them but ended up abandoning the cart because the checkout process is too long and confusing? Well, if you're the seller and your customers have encountered this unpleasant experience... Damn! you're losing a lot of money.
For every item your customer adds to the cart, it's too soon to be celebrating if it's just left sitting there. You risk losing the sale with every passing second until the item has been successfully checked out. Speed and convenience are very important driving factors in this digital age.
Here's the good news.Last year, Luulla has launched a new feature, the 'Buy It Now' button, to make the checkout process faster and easier. Thanks to this awesome feature, customers can skip the lengthy process of entering their personal information and payment details to checkout. With just one click of the button, customers can directly make a purchase with their saved information on their Paypal account. This also includes customers who are visiting for the first time and have not signed up for an account with Luulla.
It's a major improvement over the normal checkout process. With only the classic Paypal option, customers would have to go through 3 steps as shown at the progress bar after clicking the 'Add to Cart' button.
When the 'Buy It Now' button is selected, we actually mean now. Customers will be immediately directed to PayPal to complete the checkout. The express checkout cuts down the manual, repetitive steps and it's works even faster when customers opt for automatic login in with their personal information and financial information saved on their PayPal account.
With less friction at the checkout process, the results would lead to an expedited checkout for our customers, fewer abandoned carts and improved sales especially mobile sales.
According to Forbes, consumers are doing most of their shopping online with mobile capturing a larger share of traffic but desktop sales still surpassing mobile sales. The trend is showing that more people are shopping through their mobiles and it would be great if you can optimize your online store for mobile shoppers. To do that, the checkout process needs to be fast and convenient because mobile shoppers don't have much patience as compared to PC shoppers. All they have is their thumbs which isn't going to be as precise as using a mouse. All the typing and tapping on their screens to re-enter the same information over and over would only frustrate them and they are more likely to abandon the whole process.
With the Buy It Now button, you can take advantage of this feature to streamline the user and their goal- buying the product- which increases the conversion rate. It's a matter of guiding customers along each stage of the process, making it faster, easier and more convenient. Remember this, the faster the customer can checkout, the faster the money goes into your pocket.
If you are wondering where's the button and your storefront still looks something like this:
That's because you have not enabled the feature.
All it takes is a one time verification and authentication process which wouldn't take long. This step-by-step instruction guide will walk you through the process to enable the PayPal Express Checkout and followed by the Mobile Checkout.
How to enable PayPal Express Checkout :
How to enable Integrated PayPal and Reference Transaction:
There you go! Give it a few days for it to be reviewed and the button should show up.
Contact our support team, support@luulla.com, if you need further assistance.
As this stage is one of the largest drop-off point of customers in the checkout funnel, this feature is too important to be overlooked. When done right, it is said that conversion can increase anywhere from 2-3% all the way up to 5%. Try it out and see the impact of this feature yourself now. After all, it's free and available to all sellers on the platform.
Posted by LuullaAdmin
Friday 19 Jan 2018
