Marketing Tips to Increase Your Sales During Summer
Posted by Luulla Admin
Thursday 25 Jan 2018
Posted by Luulla Admin
Thursday 25 Jan 2018
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Summer time is often the worse quarter for marketing world due to the inevitable slow down in sales that is often experienced. One of the main reasons sales slump during summer is people usually seize the 6 weeks of summer break and go for vacations. Hence, most of them are spending more time outdoor instead of on the computer.
Hence, if you wish to minimise the sales slump during this period. We have some ways for you to make the most of this time, instead of just waiting for it to end. Remember smart marketers take advantage of downtime opportunities as well as their busy times. Here are 6 marketing tips to help make the most of the summer sales slow down.
1. Ramp up your social media efforts
Since, most of your prospects are on vacations, they would spend more time on their phones and social medias in sharing their vacation photos. Hence, we recommend that you should seize this slower sales period to improve your social media presence.
1. You could reach out to influencers in your niche and ask them to help you in spreading word of mouth. In return, you could offer them sponsorships. With this, it allows your social presence to grow and increase brand awareness.
2. You should start engage with your followers, and post more content. Content wise, you should never constraint with your own product pictures only, you could post more summer related photos.
3. You could also held a giveaway contest on your social media accounts. These are powerful strategies to increase your presence and attract attention and leads for your brand. For instance, ask your followers to screenshot the competition post, upload it on their Instagram stories and tag your acount. Then, tag three friends below the competition post and make sure they follow you. Winners will stand a chance to win $50 worth voucher.
2. Offer things that people are looking for
May to July is a wedding season. According to Luulla's data, the searches for wedding dresses, bridesmaid dresses, wedding guests dresses and wedding gifts have skyrocketed during June for two consecutive years, as many brides and guests turned to online shopping to help them find the perfect dresses and gift for upcoming nuptials. Hence, it is important to push your store's wedding related items during this period.
Summer is also a vacation season. Hence, items such as swimwear, summer clothing including crop tops, tank tops, breezy dresses, rompers, maxi dresses, shorts, off-shoulder pieces, and sandals will sell better during this season.
And of course Summer is also a festival season. Summer is always the busiest time of the year for many music lovers. Thus, why not invest in some festival outfits and lookbook style content? Or if your inventory is full of camping equipment and waterproofs, try putting together a festival bundle for a discounted price.
3. Sales and promotion
A fun promotion or special offer is one way to minimise the sales slump in your business. However, you don't have to panic and start giving everything away. Remember, seasonal dips are temporary, and things will get back to normal before you know it. One easy way to implement a promotion is by using promotion code. You could use Luulla's promotion code and give discounts or even Free Summer Shipping. This not only shows appreciations to those who make large amount purchase, but also attract new customers and increase average order value.
4. Try something new
According to research, there are approximately 100 million people watch videos online each day. Video marketing is one stream of marketing that has recently gotten so popular that 64% of marketers are expecting that video will dominate their strategies in the future. Has your business used video as a marketing medium? Why not take this opportunity and create some videos showing off your inventories and share it on Youtube and social medias. This would help your business become more versatile and see what works for your business and what doesn't.
5. Prepare for the busy season
It's never too early to start planning for new product releases and marketing campaigns. After summer, there will be back to school season, homecoming season as well as holiday season. This is a great opportunity to think of what inventories your business want to invest in and start to plan marketing activities to promote those items. No business likes the slow times, but they do happen. The trick is to take advantage of down time and use it to your advantage.
6. Do some housekeeping
Does your business own any blog that needs revamping? When is the last time you update your blog? Use this opportunity and create more content. Trust me more contents will bring more traffic to your store. Aside from your business blog, clean up your social media profiles, making sure that all your information is current and your brand imaging is consistent across all online platforms.
